Quinn XCII —
Album Campaign Series
Creative direction and design across Quinn XCII's debut
album series.
Client
Quinn XCII
Discipline
Creative Direction, Design
Sector
Entertainment
Quinn XCII's debut album, The Story of Us, called for a visual identity as considered and idiosyncratic as the music itself. The creative direction looked to the cinema of Wes Anderson as its reference point, not as imitation, but as a shared sensibility. The storybook aesthetic that emerged from that influence, built around bold color palettes, vintage costuming, and a meticulous attention to mood, gave the campaign a warmth and sense of world that felt entirely Quinn's own.
The underlying ambition was longevity. The goal was to establish a visual language distinctive enough that a single image would be immediately recognizable as his, and flexible enough to evolve across subsequent releases without losing its coherence.
That foundation carried through to his second album, From Michigan With Love, which drew from Quinn's midwestern roots, weaving references to his home state into the title, the tour, and the visual identity of the campaign.
The third album, Change of Scenery II, marked a natural evolution of both the sound and the aesthetic. Executive produced by his longtime collaborator Ayokay, the album was conceived and recorded at Ayokay's home in Rhode Island. The album cover was photographed there, grounding the visual in the same physical space where the music took shape, a rare and authentic alignment between the work and where it came from.
